by Lexi Keller, Senior, Creative Marketing Specialist | Jan 7, 2026 | Digital Marketing
It used to be that running a marketing campaign on any meaningful scale required hundreds of thousands (if not millions) of dollars. To reach national or global audiences, businesses relied on radio advertising across multiple markets, placements in major newspapers... 
by Ranadene (Randi) Tapio, MBA, CMRS, CCES, CS, CHM | Dec 8, 2025 | Digital Marketing
Your brand isn’t just how you look; it’s how you make people feel. A strong visual identity connects, communicates, and convinces. In today’s crowded marketplace, meaningful branding is more important than ever. Why Visual Identity Matters First impressions count –...
